Logo – Grafisk design och kommunikation

THE BRIEF:

As a three-day project in design school, we were tasked with redesigning our institution’s logo.

 

THE RESULT:

I chose a playful and creative font for the logo, which I believe reflects the essence of our education. The primary logo includes the full name of the design program, but I also created a secondary logo without the name for smaller applications, such as the Instagram profile, where many people would encounter the new logo for the first time. This is why I opted for a circular logo. The colors used are consistent with the school’s branding.

To add interest and further enhance the sense of creativity and playfulness, I decided to animate the logo.

At the end of the project, my class voted on what design would be our new logo. My logo came in second out of 19 proposals, losing by one vote. So close! But still a fun experience. 

Assignment

Logo design

Illustrator